Every campaign is a step toward a world where children are free from exploitation and abuse. By getting involved, you help rescue and support young girls, offer them a chance at a better future, and empower survivors to reclaim their lives. Explore our ongoing campaigns and see how your action can create ripples of hope and transformation.
Yolanthe: “You’ll get an honest look into my life. Not just the beautiful moments, but also the daily challenges I face as a mother, actress, entrepreneur, and through my foundation Free a Girl. I’ve tried to let go of the idea of perfection and instead show what truly matters to me: the love for my child, the support of my friends and family, and the passion that drives both my work and my life. It’s a genuine reflection of reality, and I hope it will inspire others along the way.”
The School for Justice started as a bold campaign to fight child sexual exploitation by empowering survivors through education—but it has since grown into a powerful international movement. Today, there are three Schools for Justice operating across different continents, where survivors are trained to become lawyers, police officers, journalists, and activists. These schools have produced hundreds of Change Agents who are reshaping their communities from within, and the program now reaches over 18 million people annually through its impact, visibility, and advocacy. As an award-winning initiative recognized by the United Nations, the School for Justice stands as a global example of survivor-led change and justice.
In the powerful Voice for Justice campaign, Free a Girl partnered with creative agency Joe Public to break the silence around sexual exploitation. Internationally renowned women such as Nobel Peace Prize laureate Nadia Murad and actress Famke Janssen lent their voices to survivors who had lost their own. Through this global call to action, the campaign supported the survivors to come forward and press charges against their perpetrators by using their voice. Voice for Justice became an international statement: without justice, there can be no healing.
In the impactful campaign Fight Like She Was Your Own, Free a Girl and DDB Unlimited employed innovative face-swap technology to confront passersby with a harrowing reality: the face of a young girl trapped to be sexually exploited replaced with that of their own daughter, sister, or friend. This powerful visual served to personalize the global issue of child sexual exploitation, urging viewers to take action as if the victim were someone they loved. The campaign aimed to break through public desensitization and inspire collective responsibility in combating child sexual exploitation.
Most people donate to the big, well-known charities they trust—far fewer support smaller, lesser-known ones like Free a Girl. So how could we create maximum awareness about the fight against child sexual exploitation with a budget for just one single ad?
Instead of asking the public for donations, we asked the big charities to donate—to us. These organizations have spent decades asking others for support, so when we asked them to give, they couldn’t say no. And they didn’t. Not with money, but by donating something even more powerful: their brand identity.
30 major charities joined forces and gave up their own campaigns, channels, banners, websites, tweets, billboards—even their ambassadors—for one day. All in support of one cause: Free a Girl. This united effort generated over 15 million impressions, proving that when we stand together, we can fight child sexual exploitation louder than ever.
In the short film Wings, Free a Girl founder Yolanthe Cabau travels to Nepal with her young son Xess Xava to witness the impact of their work in the fight against child sexual exploitation. The documentary captures their visit to local rescue and empowerment projects of Free a Girl. Through Yolanthe’s eyes—and a mother’s heart—the film highlights the urgent need to protect children everywhere and the powerful bond between parent and child in the face of injustice.
In the confronting campaign The Peep Show, Free a Girl set up a pop-up peepshow in the heart of Amsterdam’s Dam Square. Visitors expecting an erotic performance were met instead with the reality of child sexual exploitation. This shocking twist forced the public to confront an uncomfortable truth, turning voyeurism into a call for justice. The campaign aimed to raise awareness about the importance of education and protection for exploited children and gained international attention for its bold and urgent message.
Name: Stichting Free a Girl Global
Address: Overhoeksplein 1, 1031 KS Amsterdam
Website: www.freeagirl.com
Email: info@freeagirl.com
Chamber of Commerce (KvK) Registration: 92032443
IBAN: NL23RABO0110358384
BIC/SWIFT: RABONL2U
RSIN: 865858433
VAT Number: NL865858433B01
Stichting Free a Girl Global applies a strict unpaid policy for its board members and decision-makers. Board members and decision-makers receive no remuneration for their duties; only actual, demonstrable expenses incurred in the performance of their tasks are reimbursed.
